P27 Introduction to Entrepreneurship Lucknow University B.com NEP Notes

Unit 1 [Book]
Entrepreneurship Concept and Objective VIEW
Entrepreneurial Traits and Mindset VIEW
Misconceptions and Myths about Entrepreneurship VIEW
Motivation for becoming an entrepreneur VIEW
Entrepreneurship as a Career Option VIEW
Unit 2 [Book]
Creativity, Innovation and Entrepreneurship VIEW
Bottlenecks to Creativity VIEW
Sources of New Ideas, Techniques for generating ideas, Accessing Business Potential of an Idea, Idea to Opportunity, Opportunity recognition VIEW
Types of New Ventures VIEW
Tax implications of Various forms of Ventures VIEW
Intellectual Property Rights (IPR) VIEW
Patents VIEW
Trademarks VIEW
Copyrights VIEW
Unit 3 [Book]
Business Plan, Purpose and Contents of a Business Plan VIEW
Marketing Plan: Industry Analysis, Competitor Analysis, Market Segmentation, Target Markets, Market Positioning, Marketing Mix. VIEW
Operation and Production Plan: Product Design and Specifications, Types of Production Systems, Location and Layout Decisions, Plant and Technology Choices VIEW
Organisation Plan: Planning HR requirements, Organisational Structure and Systems VIEW
Financial Plan VIEW
Budgeting VIEW
Preparation of Projected Statements VIEW
Profit and Loss Accounts VIEW
Income Statement and Balance Sheet VIEW
Unit 4 [Book]
Financing of New Ventures, Stages of Financing VIEW
Sources of Finance: Seed Funding, Venture Capital Funding, Bank Funding, Lease Financing VIEW
Funding opportunities and Institutional Support in India VIEW
Key Financial Indicators: Break-Even Analysis, Ratio Analysis, Valuation Methods, Sensitivity analysis VIEW

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