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The Personal Selling concept is a marketing strategy that emphasizes building personal relationships with customers through one-on-one interactions. It involves the use of salespeople to …

Salesperson training refers to the process of providing education, coaching, and guidance to individuals who are responsible for selling products or services to customers. The …

The selling concept is a marketing philosophy that focuses on selling products or services to customers, regardless of their actual needs or wants. This approach …

Consumer products and industrial products are two different categories of goods that are produced and sold in the market. Here are the definitions and concepts …

Business Correspondence Business correspondence refers to any written communication exchanged between two or more parties with the aim of conducting business. This includes letters, emails, …

A business letter is a written communication between two or more parties, typically used in a professional or business setting. It is a formal document …

Conduct of Meeting The conduct of a meeting refers to the rules and procedures that guide the proceedings of a formal or informal meeting. Effective …

The layout of a business letter typically follows a specific format that includes the following components: Sender’s address: This includes the name, address, and contact …

General Business Meetings refer to meetings that are held for the purpose of discussing business-related topics, making decisions, and taking action. These meetings can be …

Modern communication forms refer to the various digital methods of communication that have become popular in recent years. Three popular modern communication forms are email, …