P32 Principles and Practice of Marketing Lucknow University B.com NEP Notes

Unit 1 [Book]
Marketing Introduction, Meaning, Nature and Scope, Marketing Concepts, Importance of Marketing VIEW
Difference between Selling Vs. Marketing VIEW
Marketing Mix. VIEW
Function of Marketing VIEW
Marketing Environment, Features VIEW
Unit 2 [Book]
Market Segmentation, Meaning and Definition of Market Segmentation, Strategies opted for Market Segmentation, Bases for Market Segmentation, Benefits of Market Segmentation, Importance, Levels VIEW
Consumer Behaviour Meaning and Importance of consumer behaviour VIEW
Factors determining Consumer Behaviour VIEW
Stages in the Buying Decision Process VIEW
Unit 3 [Book]
Concept of Product, Classification of products VIEW
Product Mix, Components, Strategy, Importance VIEW
Product Life Cycle VIEW
Stages in New Product Development VIEW
Product Branding VIEW
Product Packaging VIEW
Product Labelling VIEW
Differences between Packaging and Labelling VIEW
After-Sales Service VIEW
Pricing of product, Meaning, Objectives and Importance of pricing VIEW
Factors affecting Price of a Product VIEW
Methods of Pricing VIEW
Discounts and Rebates VIEW
Unit 4 [Book]
Promotion Meaning and Objectives, Methods of promotion VIEW
Promotion Mix VIEW
Advertising, Meaning and Objectives of Advertising their relative merits and Limitations VIEW
Characteristics of an effective Advertisement VIEW
Personal Selling VIEW
Channels of Distribution and Physical Distribution: VIEW
Distribution Channels, Concept and Role, Types of Distribution Channels VIEW
Factors affecting choice of a Distribution Channel, Retailer and wholesaler, Physical Distribution of Goods, Transportation Warehousing, Inventory Control, Order processing VIEW
Factors affecting choice of a Distribution Channel VIEW

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