by | Unit 1 [Book] | |
| Marketing Introduction, Meaning, Nature and Scope, Marketing Concepts, Importance of Marketing | VIEW |
| Difference between Selling Vs. Marketing | VIEW |
| Marketing Mix. | VIEW |
| Function of Marketing | VIEW |
| Marketing Environment, Features | VIEW |
| Unit 2 [Book] | |
| Market Segmentation, Meaning and Definition of Market Segmentation, Strategies opted for Market Segmentation, Bases for Market Segmentation, Benefits of Market Segmentation, Importance, Levels | VIEW |
| Consumer Behaviour Meaning and Importance of consumer behaviour | VIEW |
| Factors determining Consumer Behaviour | VIEW |
| Stages in the Buying Decision Process | VIEW |
| Unit 3 [Book] | |
| Concept of Product, Classification of products | VIEW |
| Product Mix, Components, Strategy, Importance | VIEW |
| Product Life Cycle | VIEW |
| Stages in New Product Development | VIEW |
| Product Branding | VIEW |
| Product Packaging | VIEW |
| Product Labelling | VIEW |
| Differences between Packaging and Labelling | VIEW |
| After-Sales Service | VIEW |
| Pricing of product, Meaning, Objectives and Importance of pricing | VIEW |
| Factors affecting Price of a Product | VIEW |
| Methods of Pricing | VIEW |
| Discounts and Rebates | VIEW |
| Unit 4 [Book] | |
| Promotion Meaning and Objectives, Methods of promotion | VIEW |
| Promotion Mix | VIEW |
| Advertising, Meaning and Objectives of Advertising their relative merits and Limitations | VIEW |
| Characteristics of an effective Advertisement | VIEW |
| Personal Selling | VIEW |
| Channels of Distribution and Physical Distribution: | VIEW |
| Distribution Channels, Concept and Role, Types of Distribution Channels | VIEW |
| Factors affecting choice of a Distribution Channel, Retailer and wholesaler, Physical Distribution of Goods, Transportation Warehousing, Inventory Control, Order processing | VIEW |
| Factors affecting choice of a Distribution Channel | VIEW |
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