by | Unit 1 [Book] | |
| Consumer Behaviour | VIEW |
| Difference Between Consumer and Customer | VIEW |
| Consumer Behaviour and Marketing Strategy | VIEW |
| Consumer Involvement and Decision Making | VIEW |
| Unit 2 [Book] | |
| Information Search Process | VIEW |
| Consumer Motivation | VIEW |
| Information Processing | VIEW |
| Consumer Perception | VIEW |
| Absolute Threshold Limit | VIEW |
| Differential Threshold Limit | VIEW |
| Subliminal Perception | VIEW |
| Unit 3 [Book] | |
| Consumer Attitude Change | VIEW |
| Influence of Personality and Self Concept on Buying Behaviour | VIEW |
| Models of Attitudes, Tri Component Model | VIEW |
| Multi- Attribute Model | VIEW |
| Attribution Theory | VIEW |
| Unit 4 [Book] | |
| Psychographics | VIEW |
| Lifestyle | VIEW |
| Reference Group Influence | VIEW |
| Diffusion of Innovation | VIEW |
| Opinion Leadership | VIEW |
| Family Decision Making | VIEW |
| Characteristics of Culture and their influence on Consumer Behaviour | VIEW |
| Unit 5 [Book] | |
| Industrial Buying Behaviour | VIEW |
| Models of Consumer Behaviour | VIEW |
| Consumer Behaviour Audit | VIEW |
| Consumer Behaviour Studies in India | VIEW |
| Consumers’ Rights & Duties | VIEW |
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