by | Unit 1 Introduction of Rural Market [Book] | |
| Concept, Nature, Importance of Rural Marketing, Factors Contributing to the Growth of Rural Marketing | VIEW |
| Understanding Rural Market Environment | VIEW |
| Rural Marketing vs. Urban Marketing | VIEW |
| Challenges in Rural Marketing and Strategy to Overcome the Challenges | VIEW |
| Rural Marketing Research | VIEW |
| Unit 2 Rural Market Behaviour [Book] | |
| Rural Market Behaviour, Characteristics, Attitude and Buying patterns of Rural Consumer | VIEW |
| Factors influencing Rural Consumer Behaviour | VIEW |
| Need for Rural Market Segmentation, Bases and Market Segmentation strategies | VIEW |
| Unit 3 Product and Pricing for Rural Product [Book] | |
| Product Planning for Rural Markets, Product Concept and Classification | VIEW |
| Product Line and Mix decision in Rural Market | VIEW |
| Pricing Objectives in Rural Market | VIEW |
| Pricing Strategies in Rural Market | VIEW |
| Factors influencing Pricing Decision in Rural Market | VIEW |
| Packaging and Branding Decision in Rural Market | VIEW |
| Unit 4 Distribution Decisions for Rural Market [Book] | |
| Distribution Channels and Logistics in Rural Markets, Innovations in Rural Distribution | VIEW |
| Advertising, Choice of Media in Rural Marketing | VIEW |
| Sales Promotion, Different ways of means, innovations in Advertisement & Promotions, Challenges in Rural Communication | VIEW |
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