by | Unit 1 [Book] | |
| Entrepreneurship Concept and Objective | VIEW |
| Entrepreneurial Traits and Mindset | VIEW |
| Misconceptions and Myths about Entrepreneurship | VIEW |
| Motivation for becoming an entrepreneur | VIEW |
| Entrepreneurship as a Career Option | VIEW |
| Unit 2 [Book] | |
| Creativity, Innovation and Entrepreneurship | VIEW |
| Bottlenecks to Creativity | VIEW |
| Sources of New Ideas, Techniques for generating ideas, Accessing Business Potential of an Idea, Idea to Opportunity, Opportunity recognition | VIEW |
| Types of New Ventures | VIEW |
| Tax implications of Various forms of Ventures | VIEW |
| Intellectual Property Rights (IPR) | VIEW |
| Patents | VIEW |
| Trademarks | VIEW |
| Copyrights | VIEW |
| Unit 3 [Book] | |
| Business Plan, Purpose and Contents of a Business Plan | VIEW |
| Marketing Plan: Industry Analysis, Competitor Analysis, Market Segmentation, Target Markets, Market Positioning, Marketing Mix. | VIEW |
| Operation and Production Plan: Product Design and Specifications, Types of Production Systems, Location and Layout Decisions, Plant and Technology Choices | VIEW |
| Organisation Plan: Planning HR requirements, Organisational Structure and Systems | VIEW |
| Financial Plan | VIEW |
| Budgeting | VIEW |
| Preparation of Projected Statements | VIEW |
| Profit and Loss Accounts | VIEW |
| Income Statement and Balance Sheet | VIEW |
| Unit 4 [Book] | |
| Financing of New Ventures, Stages of Financing | VIEW |
| Sources of Finance: Seed Funding, Venture Capital Funding, Bank Funding, Lease Financing | VIEW |
| Funding opportunities and Institutional Support in India | VIEW |
| Key Financial Indicators: Break-Even Analysis, Ratio Analysis, Valuation Methods, Sensitivity analysis | VIEW |
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