Product Branding important, Nature, Significance, Process, Advantages, Limitations
by Product branding refers to the process of creating and establishing a unique identity for a …
Tag: Project management
Product Life Cycle
Product life cycle is a concept that describes the stages a product goes through from …
Product Mix, Components, Strategy, Importance
Product mix, also known as product assortment, refers to the complete range of products or …
Product Packaging, Important, Objectives, Qualities, Classification
Packaging can be defined as the art and science of preparing a product for sale …
Stages in New Product Development
The process of new product development (NPD) can vary across companies and industries, but typically …
Consumer Behaviour Meaning and Importance, Significance, Determinants, Strategies
Consumer behavior refers to the actions and decisions made by individuals and households when purchasing …
Factors determining Consumer Behaviour
Consumer behavior is influenced by various factors, which can be broadly categorized into internal and …
Market Segmentation, Meaning and Definition, Strategies opted for Market Segmentation, Bases for Market Segmentation, Benefits, Importance
Market Segmentation is the process of dividing a large heterogeneous market into smaller homogenous groups …
Stages in the Buying Decision Process
The Buying Decision Process consists of several stages that consumers go through before making a …
Function of Marketing
Marketing is a crucial function for any business, as it encompasses all activities that are …