AIDA Model

The AIDA model is a framework used in marketing and advertising to describe the stages …

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DAGMAR Model

The DAGMAR model is an acronym for Defining Advertising Goals for Measured Advertising Results. It …

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Media planning, Selection of media category; Their reach, Frequency, Impact, Cost and Other factors influencing media choice

Media planning is the process of identifying and selecting the most appropriate advertising channels or …

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Problems in reaching Rural and Remote Audience

Rural and remote audiences are those who live in less densely populated areas and often …

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Advertising Agency, Functions and Selection, Role of agency

An advertising agency is a company that offers services related to creating, planning, and executing …

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Advertising Appeals Meaning, Types and Methods, Advantages and Disadvantages

Advertising appeals refer to the specific strategies or approaches that advertisers use to grab the …

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Advertising as a Persuasive Communication Process

Advertising is often considered a persuasive communication process, as it involves the use of various …

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Advertising Budget Types, Components and Process of preparing

Advertising budget refers to the amount of money that a company allocates for advertising its …

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Advertising Concept, Role, Functions, Scope and Types, Advantages and Disadvantages

Advertising refers to the communication of a message about a product, service, or idea through …

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Advertising Design, Characteristics and Basic elements of Advertising copy, Advertisement Values

Advertising design refers to the process of creating the visual and aesthetic elements of an …

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