Factors affecting price of a product

The pricing of a product is a critical decision for any business, and it must …

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Methods of Pricing

Pricing is one of the most important aspects of a business. Setting a price too …

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Pricing of Product, Meaning, Objectives and Importance of pricing

Pricing is the process of determining the value or worth of a product or service …

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Product Branding important, Nature, Significance, Process, Advantages, Limitations

Product branding refers to the process of creating and establishing a unique identity for a …

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Product Life Cycle

Product life cycle is a concept that describes the stages a product goes through from …

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Product Mix, Components, Strategy, Importance

Product mix, also known as product assortment, refers to the complete range of products or …

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Product Packaging, Important, Objectives, Qualities, Classification

Packaging can be defined as the art and science of preparing a product for sale …

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Stages in New Product Development

The process of new product development (NPD) can vary across companies and industries, but typically …

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Consumer Behaviour Meaning and Importance, Significance, Determinants, Strategies

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing …

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Factors determining Consumer Behaviour

Consumer behavior is influenced by various factors, which can be broadly categorized into internal and …

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