Distribution channels, Concept and Role, Types of Distribution Channels
by Distribution channels play a critical role in the marketing mix by facilitating the transfer of …
Tag: Lucknow University B.Com Notes
Factors affecting choice of a Distribution Channel; Retailer and Wholesaler; Physical Distribution of Goods; Transportation Warehousing; Inventory control; Order processing
Distribution channels play a crucial role in the marketing mix of a company. They help …
Physical distribution of goods
Physical distribution of goods, also known as logistics or supply chain management, involves the planning, …
Promotion Meaning and Objectives, Promotion Mix, Methods of Promotion
Promotion is a marketing strategy used by businesses to raise awareness of their products or …
Promotion Mix, Elements, Scope, Objectives, Components, Significance
The Promotion Mix, also known as the marketing communication mix, refers to the various marketing …
After-Sales Service, Importance, Activities involved, Best Practices, Challenges
After-sales service refers to the support provided to customers after the purchase of a product …
Product Labelling, Aspects, Purposes, Types, Roles, Advantages and Disadvantages
Product labeling is the process of attaching or printing information onto a product, package, or …
Concept of Product, Classification of products
Product is a term used to describe goods or services that are created and sold …
Factors affecting price of a product
The pricing of a product is a critical decision for any business, and it must …
Methods of Pricing
Pricing is one of the most important aspects of a business. Setting a price too …