Control of Materials, Labour and Overhead
by Control of Materials Control of materials refers to the process of managing and monitoring the …
Tag: Lucknow University B.Com Notes
Cost Centre
A Cost Center is a division, department, or unit within a business that is responsible …
Costs and its elements, System of ascertainment of Cost
Costs refer to the expenses incurred in the process of producing goods or services. Costs …
Advertising as a Component of Integrated Marketing Communication
Advertising is a critical component of Integrated Marketing Communication (IMC). IMC is a strategic approach …
Advertising effectiveness, Evaluation, Importance, Difficulties and Methods of measuring advertising effectiveness
Advertising effectiveness refers to the ability of an advertising campaign or strategy to achieve its …
Advertising Media, Types (Print, Outdoor, Electronic and other), Characteristics, Merits and Limitations of each media Type
Advertising media refers to the channels or vehicles through which advertising messages are delivered to …
AIDA Model
The AIDA model is a framework used in marketing and advertising to describe the stages …
DAGMAR Model
The DAGMAR model is an acronym for Defining Advertising Goals for Measured Advertising Results. It …
Media planning, Selection of media category; Their reach, Frequency, Impact, Cost and Other factors influencing media choice
Media planning is the process of identifying and selecting the most appropriate advertising channels or …
Problems in reaching Rural and Remote Audience
Rural and remote audiences are those who live in less densely populated areas and often …