Advertising Appeals Meaning, Types and Methods, Advantages and Disadvantages

Advertising appeals refer to the specific strategies or approaches that advertisers use to grab the …

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Advertising as a Persuasive Communication Process

Advertising is often considered a persuasive communication process, as it involves the use of various …

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Advertising Budget Types, Components and Process of preparing

Advertising budget refers to the amount of money that a company allocates for advertising its …

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Advertising Concept, Role, Functions, Scope and Types, Advantages and Disadvantages

Advertising refers to the communication of a message about a product, service, or idea through …

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Advertising Design, Characteristics and Basic elements of Advertising copy, Advertisement Values

Advertising design refers to the process of creating the visual and aesthetic elements of an …

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Creation, Production and Planning of Advertisements

Advertisement refers to any form of communication that promotes or markets a product, service, or …

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Economic, Social, Legal and Ethical aspects of Advertising

Advertising has economic, social, legal, and ethical aspects that businesses need to consider when creating …

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Motivating and Remunerating Salespersons

Motivating refers to the process of stimulating or inspiring someone to take action, pursue a …

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Role of Relationship Marketing in Personal Selling

Relationship marketing is an approach to marketing that emphasizes building and maintaining long-term relationships with …

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Selling process, Prospecting, Pre-approach, Approach, Sales presentation and demonstration, Handling objections, Closing the sale, After sale service

Selling refers to the act of persuading or convincing someone to buy or acquire a …

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