Creation, Production and Planning of Advertisements

Advertisement refers to any form of communication that promotes or markets a product, service, or …

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Economic, Social, Legal and Ethical aspects of Advertising

Advertising has economic, social, legal, and ethical aspects that businesses need to consider when creating …

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Effective Selling Techniques

Effective Selling Techniques

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Motivating and Remunerating Salespersons

Motivating refers to the process of stimulating or inspiring someone to take action, pursue a …

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Role of Relationship Marketing in Personal Selling

Relationship marketing is an approach to marketing that emphasizes building and maintaining long-term relationships with …

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Selling process, Prospecting, Pre-approach, Approach, Sales presentation and demonstration, Handling objections, Closing the sale, After sale service

Selling refers to the act of persuading or convincing someone to buy or acquire a …

Selling process, Prospecting, Pre-approach, Approach, Sales presentation and demonstration, Handling objections, Closing the sale, After sale service Read More

Tools of Selling

Tools of Selling

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Characteristics of a Successful salesperson, Sales as a career option

A Salesperson is an individual who is responsible for selling a company’s products or services …

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Consumer Buying Motives, Components, Process, Theories, Factors affecting

Consumer Buying Motives, Components, Process, Theories, Factors affecting

Consumer Buying Motives, Components, Process, Theories, Factors affecting Read More

Consumer Psychology, Areas, Uses, Strategies, Types

Consumer Psychology, Areas, Uses, Strategies, Types

Consumer Psychology, Areas, Uses, Strategies, Types Read More
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