AIDA Model
by The AIDA model is a framework used in marketing and advertising to describe the stages …
Month: March 2023
DAGMAR Model
The DAGMAR model is an acronym for Defining Advertising Goals for Measured Advertising Results. It …
Media planning, Selection of media category; Their reach, Frequency, Impact, Cost and Other factors influencing media choice
Media planning is the process of identifying and selecting the most appropriate advertising channels or …
Problems in reaching Rural and Remote Audience
Rural and remote audiences are those who live in less densely populated areas and often …
Advertising Agency, Functions and Selection, Role of agency
An advertising agency is a company that offers services related to creating, planning, and executing …
Advertising Appeals Meaning, Types and Methods, Advantages and Disadvantages
Advertising appeals refer to the specific strategies or approaches that advertisers use to grab the …
Advertising as a Persuasive Communication Process
Advertising is often considered a persuasive communication process, as it involves the use of various …
Advertising Budget Types, Components and Process of preparing
Advertising budget refers to the amount of money that a company allocates for advertising its …
Advertising Concept, Role, Functions, Scope and Types, Advantages and Disadvantages
Advertising refers to the communication of a message about a product, service, or idea through …
Advertising Design, Characteristics and Basic elements of Advertising copy, Advertisement Values
Advertising design refers to the process of creating the visual and aesthetic elements of an …