Factors affecting choice of a Distribution Channel; Retailer and Wholesaler; Physical Distribution of Goods; Transportation Warehousing; Inventory control; Order processing

Distribution channels play a crucial role in the marketing mix of a company. They help …

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Physical distribution of goods

Physical distribution of goods, also known as logistics or supply chain management, involves the planning, …

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Promotion Meaning and Objectives, Promotion Mix, Methods of Promotion

Promotion is a marketing strategy used by businesses to raise awareness of their products or …

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Promotion Mix, Elements, Scope, Objectives, Components, Significance

The Promotion Mix, also known as the marketing communication mix, refers to the various marketing …

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After-Sales Service, Importance, Activities involved, Best Practices, Challenges

After-sales service refers to the support provided to customers after the purchase of a product …

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Product Labelling, Aspects, Purposes, Types, Roles, Advantages and Disadvantages

Product labeling is the process of attaching or printing information onto a product, package, or …

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Concept of Product, Classification of products

Product is a term used to describe goods or services that are created and sold …

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Factors affecting price of a product

The pricing of a product is a critical decision for any business, and it must …

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Methods of Pricing

Pricing is one of the most important aspects of a business. Setting a price too …

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Pricing of Product, Meaning, Objectives and Importance of pricing

Pricing is the process of determining the value or worth of a product or service …

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