Product Branding important, Nature, Significance, Process, Advantages, Limitations

Product branding refers to the process of creating and establishing a unique identity for a …

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Product Life Cycle

Product life cycle is a concept that describes the stages a product goes through from …

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Product Mix, Components, Strategy, Importance

Product mix, also known as product assortment, refers to the complete range of products or …

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Product Packaging, Important, Objectives, Qualities, Classification

Packaging can be defined as the art and science of preparing a product for sale …

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Stages in New Product Development

The process of new product development (NPD) can vary across companies and industries, but typically …

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Consumer Behaviour Meaning and Importance, Significance, Determinants, Strategies

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing …

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Factors determining Consumer Behaviour

Consumer behavior is influenced by various factors, which can be broadly categorized into internal and …

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Market Segmentation, Meaning and Definition, Strategies opted for Market Segmentation, Bases for Market Segmentation, Benefits, Importance

Market Segmentation is the process of dividing a large heterogeneous market into smaller homogenous groups …

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Stages in the Buying Decision Process

The Buying Decision Process consists of several stages that consumers go through before making a …

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Function of Marketing

Marketing is a crucial function for any business, as it encompasses all activities that are …

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