Services Marketing mcq Quiz Set 7

1. Consumers who seek convenience over price and personal attention are?

Correct! Wrong!

2. Which of the following is NOT an example of an ambient condition in a retail environment?

Correct! Wrong!

3. Ambient conditions will have the least effect on customer behaviour in which of the following service scapes?

Correct! Wrong!

4. In a _______ environment, the service employees are physically present while customers are involved in the service production process at an arm’s length.

Correct! Wrong!

5. __________ is the customers composite of mental images of the service firms physical facilities.

Correct! Wrong!

6. Total customer value consists of all of the following components except?

Correct! Wrong!

7. The emotional states of pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness are types of __________?

Correct! Wrong!

8. Doing promotional activity is difficult in marketing of which of the following services.

Correct! Wrong!

9. Consumer moods and attitudes are types of?

Correct! Wrong!

10. Consumer feelings of pain, comfort, and physical fit are types of?

Correct! Wrong!

11. The three primary visual stimuli that appeal to consumers on a basic level are?

Correct! Wrong!

12. To manage demand and supply, the company can?

Correct! Wrong!

13. Which of the following statements pertaining to colors is false?

Correct! Wrong!

14. Which of the following statements pertaining to the location of the firm is false?

Correct! Wrong!

15. Managing the peak demand becomes difficult due to_______nature?

Correct! Wrong!

16. Service industry has grown many folds due to _________?

Correct! Wrong!

17. Growth in leisure and entertainment services due to ________?

Correct! Wrong!

18. Which of the following statements is not true?

Correct! Wrong!

19. __________ encourage quick decisions and work best for businesses where low-involvement purchase decisions are made.

Correct! Wrong!

20. Positioning map in services will helps to______?

Correct! Wrong!

Services Marketing mcq Quiz Set 7

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