Services Marketing mcq Quiz Set 6

1. Which one of the following communication approaches would be appropriate during the growth and maturity stages of the product life cycle?

Correct! Wrong!

2. The primary objective of a firm’s communication mix during the pre-consumption choice stage is to?

Correct! Wrong!

3. The perceived consequences of a consumer s purchase decision are?

Correct! Wrong!

4. Tangible clues are more important when services are?

Correct! Wrong!

5. Which of the following communication objectives becomes the most important during the post consumption evaluation stage?

Correct! Wrong!

6. Branding of services becomes difficult, because they are ___________?

Correct! Wrong!

7. Word-of-Mouth communication networks are particularly important for service firms because?

Correct! Wrong!

8. The suggested communication strategy to use when the product is intangible dominant is to?

Correct! Wrong!

9. __________ is an overall favourable impression or unfavourable impression based on early stages of the service encounter.

Correct! Wrong!

10. The advantage that the E-marketing communications carries is_____?

Correct! Wrong!

11. A disadvantage of e-marketing is?

Correct! Wrong!

12. Which of the following is not a component of a service firms’ physical evidence?

Correct! Wrong!

13. One of the advantages of requiring employees to wear uniforms is that it reduces the customers perception of __________?

Correct! Wrong!

14. which of the following is not an advantage of requiring employees to wear uniforms?

Correct! Wrong!

15. __________ is the study of the use of physical evidence to create service environments and its influence on the perceptions and behaviors of individuals?

Correct! Wrong!

16. Internal marketing deals with?

Correct! Wrong!

17. What is mean by interactive marketing?

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18. Consumer responses to environmental stimuli are characterized by approach or avoidance behaviours. Consumer approach behaviour is defined as?

Correct! Wrong!

19. In order to improve the process and performance of the company towards the customers they should try to_____?

Correct! Wrong!

20. When developing servicescapes, firms recognize that their physical environment will affect employees and customers. This is primarily due to?

Correct! Wrong!

Services Marketing mcq Quiz Set 6

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