Services Marketing mcq Quiz Set 5

1. A buyer’s perception of value is considered a trade-off between?

Correct! Wrong!

2. Total customer value consists of all of the following components except?

Correct! Wrong!

3. H &R Block prepares income tax forms for its customers. Because many people avoid doing their taxes until the last minute, H&R Block offices are busiest during the six-week period prior to April 15th. The company instituted a sales promotion which awarded customers who had their taxes prepared early the opportunity to win double the amount of their tax refund. This strategy is to deal with the _____ nature of services?

Correct! Wrong!

4. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?

Correct! Wrong!

5. __________ is a firms view toward planning its operations according to market needs?

Correct! Wrong!

6. Which of the following is not a criterion for effective price discrimination?

Correct! Wrong!

7. Service firms often find themselves in a three-cornered fight between?

Correct! Wrong!

8. Customer frustration resulting from receiving poor service is most similar to?

Correct! Wrong!

9. Among many services, the demand for medical services tends to be __________?

Correct! Wrong!

10. Which of the following is not an element of people?

Correct! Wrong!

11. The extent to which customers recognize and are willing to accept variations in service performance in called the?

Correct! Wrong!

12. The ______ is a useful framework for describing and analysing service performances?

Correct! Wrong!

13. Technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called?

Correct! Wrong!

14. Which pricing strategies encourage the customer to expand his/her dealings with the service provider?

Correct! Wrong!

15. Studies suggest that price is more likely to be used as a cue to quality under the following conditions?

Correct! Wrong!

16. The primary role of a service firms for customer in communication mix is to_____?

Correct! Wrong!

17. The plan for differentiating the firm from its competitors in consumers eyes is referred to as the firms?

Correct! Wrong!

18. Differentiation approaches such as competence, courtesy, reliability, and responsiveness are forms of?

Correct! Wrong!

19. The appropriate communication content during the introduction stage of the product life cycle would be?

Correct! Wrong!

20. In terms of the levels of relationship strategies, the first level is?

Correct! Wrong!

Services Marketing mcq Quiz Set 5

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