Services Marketing mcq Quiz Set 3

1. "Every business is a service business" Who quoted this sentence?

Correct! Wrong!

2. Which of the following products is an example of intangible dominant?

Correct! Wrong!

3. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?

Correct! Wrong!

4. Charging customers different prices for essentially the same service is called?

Correct! Wrong!

5. Which of the following is not generally accepted as being part of the extended marketing mix for services?

Correct! Wrong!

6. A buyer's perception of value is considered a trade-off between?

Correct! Wrong!

7. Services are characterized by all of the following characteristics except for?

Correct! Wrong!

8. Which of these statements can be considered as incorrect?

Correct! Wrong!

9. Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is?

Correct! Wrong!

10. Services that occur without interruption, confusion, or hassle to the customer is called?

Correct! Wrong!

11. The mental energy spent by customers to acquire service is referred to as _____?

Correct! Wrong!

12. The unique service characteristic that reflects the interconnection between the service firm and its customer is called?

Correct! Wrong!

13. Which of the following is NOT one of the service encounters themes?

Correct! Wrong!

14. Which of the following statements pertain to inseparability is false?

Correct! Wrong!

15. In addition to the traditional four Ps, the services marketing mix includes people, physical evidence, and?

Correct! Wrong!

16. Distinct characteristic of services is_____________?

Correct! Wrong!

17. The unique service characteristic that deals specifically with the inability to inventory services is?

Correct! Wrong!

18. Which of the following strategies increases the supply of service available to consumers?

Correct! Wrong!

19. Customer satisfaction can be defined by comparing?

Correct! Wrong!

20. The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following?

Correct! Wrong!

Services Marketing mcq Quiz Set 3

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