Services Marketing mcq Quiz Set 1

1. Which of the following statements are incorrect?

Correct! Wrong!

2. When a music concert is recorded in a CD, which of the following sentences are correct?

Correct! Wrong!

3. Service is somewhat like a rental. The statement is?

Correct! Wrong!

4. Services Marketing is an attractive field of study for India because?

Correct! Wrong!

5. You watch the scenery while travelling in a bus from one city to another. This is an example of?

Correct! Wrong!

6. Servicescape refers to?

Correct! Wrong!

7. In the service system, customers may specify their needs and expectations to the service provider. Such specifications are called?

Correct! Wrong!

8. Services are delivered within the marketing environment. The macro‐environment can be analysed using which of the following tools?

Correct! Wrong!

9. High speed Internet is an enabler between supplier push and consumer pull as reasons for growth in services. Another enabler is?

Correct! Wrong!

10. The technological environment affects a company and its products and services. Information technology is capable of providing service outcomes which are?

Correct! Wrong!

11. A ______________________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Correct! Wrong!

12. Distinct characteristic of services is_____________?

Correct! Wrong!

13. All of the following are examples of Services, Except?

Correct! Wrong!

14. Services are typical produced and consumer simultaneously. This is an example of the ________characteristics of services?

Correct! Wrong!

15. Services cannot be stored. This describes the ___________characteristic of services.

Correct! Wrong!

16. Examples of pure tangible goods include all of the following EXCEPT?

Correct! Wrong!

17. __________describes the employee’s skills in serving the client.

Correct! Wrong!

18. SSTS refers to __________?

Correct! Wrong!

19. _____________ occurs when a company intentionally uses services as the, and goods as the props, to engage individual customers in a way that creates a memorable event.

Correct! Wrong!

20. Top firms audit service performance by collecting_________measurements to probe customer satisfiers and dissatisfiers?

Correct! Wrong!

Services Marketing mcq Quiz Set 1

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