Principles of Marketing Kurukshetra University BCOM 2nd Sem Notes

Unit 1 [Book]
Marketing, Introductions, Meaning, Nature, Functions, Scope and Importance	VIEW
Core Concepts of Marketing, Needs, Wants, Demands, Value, Satisfaction	VIEW
Traditional vs Modern Marketing	VIEW
Marketing Environment, Micro and Macro Factors	VIEW

Unit 2 [Book]
Consumer Behavior, Meaning and Importance	VIEW
Factors Influencing Consumer Buying Decisions	VIEW
Buyer Decision Making Process	VIEW
Market Segmentation, Meaning, Bases and Benefits	VIEW
Targeting and Positioning Strategies (STP model)	VIEW

Unit 3 [Book]
Marketing Mix, Product and Price	VIEW
Product, Classifications	VIEW
Product Life Cycle	VIEW
New Product Development	VIEW
Branding	VIEW
Packaging	VIEW
Labelling	VIEW
Pricing, Meaning and Objectives	VIEW
Factors Influencing Pricing	VIEW
Pricing Strategies	VIEW
Product Decisions in Competitive Market	VIEW
Pricing Decisions in Competitive Market	VIEW

Unit 4 [Book]
Marketing Mix, Place and Promotion	VIEW
Channels of Distribution, Types and Functions	VIEW
Factors affecting Choice of a Distribution Channel	VIEW
Logistics and Supply Chain	VIEW
Promotion, Objective, Tools	VIEW
Advertising	VIEW
Personal Selling	VIEW
Sales	VIEW
Promotion	VIEW
Public Relation	VIEW
Digital Marketing	VIEW
Social Media Marketing	VIEW