Marketing Management Quiz 9

1. ________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

Correct! Wrong!

2. ________ portrays the “whole person” interacting with his or her environment.

Correct! Wrong!

3. A ________ when it is aroused to a sufficient level of intensity.

Correct! Wrong!

4. The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.

Correct! Wrong!

5. If performance meets consumer expectations, the consumer is ________.

Correct! Wrong!

6. The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.

Correct! Wrong!

7. Merchant wholesalers sell goods and services directly to final consumers for their personal, no business use.

Correct! Wrong!

8. A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”

Correct! Wrong!

9. The intangible nature of many services can create unique challenges for marketers.

Correct! Wrong!

10. Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.

Correct! Wrong!

11. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”

Correct! Wrong!

12. The mental act, condition or habit of placing trust or confidence in other shows which of the following options?

Correct! Wrong!

13. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?

Correct! Wrong!

14. Which one of the following factors relates to family that influences consumer behavior?

Correct! Wrong!

15. Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?

Correct! Wrong!

16. Which one of the following statements by a company chairman BEST reflects the marketing concept?

Correct! Wrong!

17. Which one of the following is a key to build lasting relationships with consumers?

Correct! Wrong!

18. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

Correct! Wrong!

19. A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________.

Correct! Wrong!

20. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

Correct! Wrong!

Marketing Management Quiz Set 9
Results
Below 50% is not good, 50-70% need improvement, 70-100% excellent

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