Marketing Management Quiz 8

1. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about.

Correct! Wrong!

2. The extended Ps of service marketing mix are:

Correct! Wrong!

3. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

Correct! Wrong!

4. What is the basic property of a service which makes it different from a product.

Correct! Wrong!

5. Which one of the following phrases reflects the marketing concept?

Correct! Wrong!

6. The task of any business is to deliver ________ at a profit.

Please select 2 correct answers

Correct! Wrong!

7. The solution to price competition is to develop a differentiated:

Correct! Wrong!

8. Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.

Correct! Wrong!

9. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?

Correct! Wrong!

10. Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.

Correct! Wrong!

11. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Correct! Wrong!

12. Buying goods and services for further processing or for use in the production process refers to which of the following markets?

Correct! Wrong!

13. The packaging concept states what the package should be or do for the product.

Correct! Wrong!

14. Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.

Correct! Wrong!

15. Resellers may actually take ownership of the product and participate in the marketing, including the advertising.

Correct! Wrong!

16. The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.

Correct! Wrong!

17. The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.

Correct! Wrong!

18. ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Correct! Wrong!

19. A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

Correct! Wrong!

20. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________.

Correct! Wrong!

Marketing Management Quiz Set 8
Results
Below 50% is not good, 50-70% need improvement, 70-100% excellent

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