Marketing Management Quiz 7

1.________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

Correct! Wrong!

2. Which of the following is NOT considered a type of reseller?

Correct! Wrong!

3. The promotion “P” of marketing is also known as ________.

Correct! Wrong!

4. When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.

Correct! Wrong!

5. In marketing theory, every contribution from the supply chain adds ________ to the product.

Correct! Wrong!

6. Institutional markets consist of people who buy products and services for personal use.

Correct! Wrong!

7. Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?

Correct! Wrong!

8. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?

Correct! Wrong!

9. The most basic level of a product is called the:

Correct! Wrong!

10. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

Correct! Wrong!

11. In ________ consumers may share a strong need that cannot be satisfied by An Existing Product.

Correct! Wrong!

12. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.

Correct! Wrong!

13. Mr. Abhi buys goods and services for use in the production of products that are sold and supplied to others. Mr. Abhi is involved in ________.

Correct! Wrong!

14. The four unique elements to services include:

Correct! Wrong!

15. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

Correct! Wrong!

16. The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

Correct! Wrong!

17. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

Correct! Wrong!

18. Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.

Correct! Wrong!

19. ________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

Correct! Wrong!

20. While buying milk which kind of behaviour is displayed by a person?

Correct! Wrong!

Marketing Management Quiz Set 7
Results
Below 50% is not good, 50-70% need improvement, 70-100% excellent

Leave a Reply

error: Content is protected !!
%d bloggers like this: