Marketing Management Quiz 6

1. Good marketing is no accident, but a result of careful planning and ________.

Correct! Wrong!

2. Marketing management is ________.

Correct! Wrong!

3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?

Correct! Wrong!

4. Marketers often use the term ________ to cover various groupings of customers.

Correct! Wrong!

5. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

Correct! Wrong!

6. Which of the following would be the best illustration of a subculture?

Correct! Wrong!

7. The buying process starts when the buyer recognizes a _________.

Correct! Wrong!

8. If actual performance exceeds the expected performance of the product, then customer is ___________________.

Correct! Wrong!

9. Bread and milk are which kind of products?

Correct! Wrong!

10. Parents buy toys for their children act as _______________ in the buying process.

Correct! Wrong!

11. If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.

Correct! Wrong!

12. A cluster of complementary goods and services across diverse set of industries is called as _____________.

Correct! Wrong!

13. Adding new features to a product is advocated by which of the approaches?

Correct! Wrong!

14. One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.

Correct! Wrong!

15. What is the last stage of the consumer decision process?

Correct! Wrong!

16. ________ markets are made up of members of the distribution chain.

Correct! Wrong!

17. Which of the following is considered a “key player” in the marketing industry?

Correct! Wrong!

18. Marketing Mix is the most visible part of the marketing strategy of an organization.

Correct! Wrong!

19. Businesses spend most of their advertising rupees on business-to-business markets.

Correct! Wrong!

20. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Correct! Wrong!

Marketing Management Quiz Set 6
Results
Below 50% is not good, 50-70% need improvement, 70-100% excellent

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