Marketing Management Quiz 4

1. The aggregate of consumer for a given product is called_____.

Correct! Wrong!

2. Dividing the market into distinct groups of buyers with different needs, characteristics or behavior is ____________.

Correct! Wrong!

3. Women’s era, Aval vikadan represent _________.

Correct! Wrong!

4. Age, income, gender is grouped under______.

Correct! Wrong!

5. Life Style, personality, attitude are grouped under_______.

Correct! Wrong!

6. _______ is the process of dividing a heterogeneous market into homogeneous sub markets.

Correct! Wrong!

7. Consumers who always buy the same brand are called ______.

Correct! Wrong!

8. Consumers who always loyal to two or three brands are called ______.

Correct! Wrong!

9. Consumers who shift from one brand to another are called ______.

Correct! Wrong!

10. Consumers who show no loyalty to any brand are called _______.

Correct! Wrong!

11. What are the activities that form a part of the marketing mix. (the 4ps)

Correct! Wrong!

12. Give the stages in product Lifecycle?

Correct! Wrong!

13. At a fast-food restaurant, what is marketed?

Correct! Wrong!

14. _____________ is the smallest retailing unit.

Correct! Wrong!

15. What is Marketing?

Correct! Wrong!

16. Market information means

Correct! Wrong!

17. Direct Marketing means

Correct! Wrong!

18. Colgate is a product of ______.

Correct! Wrong!

19. Kitkat isa product of ______.

Correct! Wrong!

20. Sunfeast is a product of ______.

Correct! Wrong!

Marketing Management Quiz Set 4
Results
Below 50% is not good, 50-70% need improvement, 70-100% excellent

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