Marketing Management Quiz 3

1. Which of the following is NOT considered a type of reseller?

Correct! Wrong!

2. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

Correct! Wrong!

3. Flipkart, Amazon are examples of _______.

Correct! Wrong!

4. Which of the following takes place at retailer’s end?

Correct! Wrong!

5. Manufacturer to Consumer is an example for______ level channel.

Correct! Wrong!

6. Manufacturer to Wholesaler to Retailer to Consumer is an example for______ level channel.

Correct! Wrong!

7. Manufacturer to Retailer to Consumer is an example for______ level channel.

Correct! Wrong!

8. Manufacturer to Wholesaler to Agent to Retailer to Consumer is an example for______ level channel.

Correct! Wrong!

9. ______ sells to the ultimate consumer.

Correct! Wrong!

10. Mail order system is an example for _____ level channel.

Correct! Wrong!

11. The word promotion originates from the latin word ______.

Correct! Wrong!

12. “How are you telling consumers in your target group about your product” This question belongs to which marketing concept?

Correct! Wrong!

13. The promotion “P” of marketing is also known as ________.

Correct! Wrong!

14. ______ involves mass communication.

Correct! Wrong!

15. AIDAS theory of selling is related to ______.

Correct! Wrong!

16______ involves a face-to-face oral presentation.

Correct! Wrong!

17. _______ involves paid form of non-personal presentation and promotion of ideas.

Correct! Wrong!

18. Free samples is given to consumers in case of ______.

Correct! Wrong!

19. Samples, coupons, contests are part of ______.

Correct! Wrong!

20. ______ arranged at exhibitions or trade fair encourages the buyers to try and buy the product.

Correct! Wrong!

Marketing Management Quiz Set 3
Results
Below 50% is not good, 50-70% need improvement, 70-100% excellent

Leave a Reply

error: Content is protected !!
%d bloggers like this: