Marketing Management Quiz 2

1. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called an:

Correct! Wrong!

2. The most basic level of a product is called the:

Correct! Wrong!

3. A(n) _____ product exceeds customer expectations.

Correct! Wrong!

4. Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

Correct! Wrong!

5. Bread and milk are which kind of products?

Correct! Wrong!

6. Which of the following is NOT included in product decisions?

Correct! Wrong!

7. If actual performance of the product exceeds the expected performance of the product, then customer is ___________________

Correct! Wrong!

8. Who Pioneered sachet strategy in shampoos?

Correct! Wrong!

9. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?

Correct! Wrong!

10. The _____ identifies the product or brand.

Correct! Wrong!

11. There are ____ stages in product life cycle.

Correct! Wrong!

12. FMCG stands for____

Correct! Wrong!

13. ______ ensures protection against leakage.

Correct! Wrong!

14. _______ is a bundle of utilities.

Correct! Wrong!

15. Price is the only element in the marketing mix that produces:

Correct! Wrong!

16. The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy.

Correct! Wrong!

17. Rs. 199.99 is an example for _______ pricing.

Correct! Wrong!

18.________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

Correct! Wrong!

19. Markup pricing is also called as __________.

Correct! Wrong!

20. Customary pricing is adopted for ________.

Correct! Wrong!

Marketing Management Quiz Set 2
Results
Below 50% is not good, 50-70% need improvement, 70-100% excellent

Leave a Reply

error: Content is protected !!
%d bloggers like this: