Marketing Management Quiz 14

1. A company designs the product with little or no input from customers, the company is practicing which of the following concept?

Correct! Wrong!

2. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

Correct! Wrong!

3. Which of the following is NOT a part of marketing communication mix?

Correct! Wrong!

4. A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.

Correct! Wrong!

5. Consumer buying behavior refers to the buying behavior of businesses.

Correct! Wrong!

6. A fundamental part of the distribution function is to get the product:

Correct! Wrong!

7. The _____ identifies the product or brand.

Correct! Wrong!

8. A(n) _____ product exceeds customer expectations.

Correct! Wrong!

9. Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.

Correct! Wrong!

10. The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy.

Correct! Wrong!

11. Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.

Correct! Wrong!

12. Distribution of product to get it in the marks refers to which of the following activities?

Correct! Wrong!

13. How many stages are involved in the consumer buying / adoption process?

Correct! Wrong!

14. Which one of the following factors relates to family that influences consumer behavior?

Correct! Wrong!

15. “Buy it now” refers to which one of the following options?

Correct! Wrong!

16. At least how many parties should be included in “Exchange”?

Correct! Wrong!

17. The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

Correct! Wrong!

18. You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?

Correct! Wrong!

19. “How are you telling consumers in your target group about your product” This question belongs to which marketing concept?

Correct! Wrong!

20. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Correct! Wrong!

Marketing Management Quiz Set 14
Results
Below 12 is not good, 13-16 need some improvement, 16+ excellent

Leave a Reply

error: Content is protected !!
%d bloggers like this: