Marketing Management Quiz 13

1. Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes.

Correct! Wrong!

2. All of the following are the examples of unsought goods EXCEPT:

Correct! Wrong!

3. While considering the place for a product which of the following is important for customer.

Correct! Wrong!

4. Market –oriented firms focus on:

Correct! Wrong!

5. Price is the only element in the marketing mix that produces:

Correct! Wrong!

6. Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

Correct! Wrong!

7. Which of the following is NOT included in product decisions?

Correct! Wrong!

8. Which of the following takes place at retailer’s end?

Correct! Wrong!

9. Aggressive selling is a characteristic of which of the following concept of marketing?

Correct! Wrong!

10. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?

Correct! Wrong!

11. The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:

Correct! Wrong!

12. According to the text, a product is:

Correct! Wrong!

13. An example of a convenience consumer product is stereo equipment.

Correct! Wrong!

14. Which one of the following is NOT an industrial product?

Correct! Wrong!

15. Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?

Correct! Wrong!

16. Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.

Correct! Wrong!

17. Large tools and machines used in a production process for a considerable length of time are classified as:

Correct! Wrong!

18. Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called:

Correct! Wrong!

19. Products that are used directly in the production of a final product but are not easily identifiable are categorized as:

Correct! Wrong!

20. Industrial products are:

Correct! Wrong!

Marketing Management Quiz Set 13
Results
Below 12 is not good, 13-16 need some improvement, 16+ excellent

Leave a Reply

error: Content is protected !!
%d bloggers like this: