Marketing Management Quiz 12

1. A critical marketing perspective is the process of determining:

Correct! Wrong!

2. The way in which the product is delivered to meet the customers' needs refers to:

Correct! Wrong!

3. The term 'marketing mix' describes:

Correct! Wrong!

4. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

Correct! Wrong!

5. Which of the following is not an element of the marketing mix?

Correct! Wrong!

6. In relationship marketing firms focus on __________ relationships with __________.

Correct! Wrong!

7. A further 3Ps are incorporated into the marketing mix:

Correct! Wrong!

8. A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.

Correct! Wrong!

9. Which of the following statements is correct?

Correct! Wrong!

10. The term marketing refers to:

Correct! Wrong!

11. Which of the following involves designing and manufacturing the container or wrapper for a product?

Correct! Wrong!

12. The basic role of promotion is _____.

Correct! Wrong!

13. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.

Correct! Wrong!

14. A consumer contest is an example of _____.

Correct! Wrong!

15. Advertising appropriations are largest for which type of product?

Correct! Wrong!

16. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?

Correct! Wrong!

17. Need becomes ________ when they are directed towards a specific object.

Correct! Wrong!

18. Which of the following BEST describes the consumer’s preference for products that are widely available to them?

Correct! Wrong!

19. Buying and selling of mass consumer goods and services comes under which of the following markets?

Correct! Wrong!

20. Which one of the following BEST describes the human need?

Correct! Wrong!

Marketing Management Quiz Set 12
Results
Below 12 is not good, 13-16 need some improvement, 16+ excellent

Leave a Reply

error: Content is protected !!
%d bloggers like this: