Marketing Management Quiz 11

1. Which of the following is NOT included as a basic idea in the definition of marketing concepts?

Correct! Wrong!

2. Which of the following is the most recent stage of marketing evolution?

Correct! Wrong!

3. Which of the following is NOT included as a basic idea in the definition of marketing concepts?

Correct! Wrong!

4._______________________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

Correct! Wrong!

5. Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?

Correct! Wrong!

6. A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.

Correct! Wrong!

7. ____________ is defined as communication with large numbers of customers at the same time.

Correct! Wrong!

8. The marketing concept applies to production firms, but not to service industries.

Correct! Wrong!

9. In a ___________________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

Correct! Wrong!

10.The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.

Correct! Wrong!

11. When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a ___________________ orientation.

Correct! Wrong!

12. Which of the following is NOT consistent with a manager having a marketing orientation?

Correct! Wrong!

13. Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.

Correct! Wrong!

14. It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.

Correct! Wrong!

15. In addition to businesses, the marketing concept is also applicable to _____________.

Correct! Wrong!

16. The controllable variables a company puts together to satisfy a target group is called the ____________________.

Correct! Wrong!

17. In order for exchange to occur:

Correct! Wrong!

18. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

Correct! Wrong!

19. A market orientation recognizes that:19. A market orientation recognizes that:

Correct! Wrong!

20. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.

Correct! Wrong!

Marketing Management Quiz Set 11
Results
Below 12 is not good, 13-16 need some improvement, 16+ excellent.

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