Marketing Management Quiz 10

1. The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Correct! Wrong!

2. The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.

Correct! Wrong!

3. ________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

Correct! Wrong!

4. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

Correct! Wrong!

5. David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”

Correct! Wrong!

6. The traditional view of marketing is that the firm makes something and then ________ it.

Correct! Wrong!

7. __________ is the single factor that best indicates social class.

Correct! Wrong!

8. Marketing strategies are often designed to influence _______________ and lead to profitable exchanges.

Correct! Wrong!

9. __________ refers to the information a consumer has stored in their memory about a product or service.

Correct! Wrong!

10. When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________________ is important.

Correct! Wrong!

11. ___________________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.

Correct! Wrong!

12. Experimental sources of information for consumers refer to ____________.

Correct! Wrong!

13. Which of the following is NOT one of the four philosophies of marketing?

Correct! Wrong!

14. Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

Correct! Wrong!

15. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.

Correct! Wrong!

16. The focus of marketing today is _______.

Correct! Wrong!

17. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?

Correct! Wrong!

18. Products that are usually purchased due to adversity and high promotional back up rather than desire is called:

Correct! Wrong!

19. Which product is MOST likely to be purchased through routine decision making?

Correct! Wrong!

20. Luxury products, such as Rolex watches, are also known as:

Correct! Wrong!

Marketing Management Quiz Set 10
Results
Below 12 is not good, 13-16 need some improvement, 16+ excellent

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