Business Research Method Quiz Set 1

1) Process of obtaining a numerical description of the extent to which a person or object possesses some characteristics?

Correct! Wrong!

2) Measurement that involves monitoring a respondent’s involuntary responses to marketing stimuli via the use of electrodes and other equipment is called?

Correct! Wrong!

3) Validity that reflect whether a scale performs as expected in relation to other variables selected as meaningful criteria:

Correct! Wrong!

4) Scale that indicates the relative position of two or more objects or some characteristics is called?

Correct! Wrong!

5) Method that involves the selection of items by a panel of judges on the basis of their relevance, the potential for ambiguity, and the level of the attitude they represent?

Correct! Wrong!

6) Even numbered non-verbal rating scale using single adjectives instead of bipolar opposites is called?

Correct! Wrong!

7) Instrument’s ability to accurately measure variability in stimuli or response is known as?

Correct! Wrong!

8) 7-point rating scale with end-points associated with bipolar labels that have semantic meaning is?

Correct! Wrong!

9) Scale in which the respondent directly compares two or more objects and makes choices among them is?

Correct! Wrong!

10) Scales where respondent is asked to rate an item in comparison with another item or a group of items each other based on a common criterion is?

Correct! Wrong!

11) Original source from which researcher directly collects the data that has not been previously collected?

Correct! Wrong!

12) Technique in which the respondents and/or the clients communicate and/or observe by use of the internet?

Correct! Wrong!

13) Issue to be considered for the secondary data include which of the following?

Correct! Wrong!

14) Method that involves recording the behavioural pattern of people, objects and events in a systematic manner to obtain information about the phenomenon of interest?

Correct! Wrong!

15) Technique that allow several members of a hiring company to interview a job candidate at the same time is?

Correct! Wrong!

16) Qualitative methods are probably the oldest of all the scientific techniques, the method of qualitative research is?

Correct! Wrong!

17) In validity of measurement scales, validity can be measured through several methods like?

Correct! Wrong!

18) The test of reliability is an important test of sound measurement. The methods to evaluate reliability of scales are?

Correct! Wrong!

19) The most common scales used in research are?

Correct! Wrong!

20) In scale construction technique, scale can be developed by?

Correct! Wrong!

Business Research Method Quiz Set 1
Below 12 is not good, 13-16 need some improvement, 16+ excellent

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